Iphone Market

IPHONE MARKET

CHINA MARKET

Most Chinese developers believe there are approximately 2.5 million Iphones and Ipod Touch devices in China.

Resource: Xcelme.com/ Not trustful.

USA MARKET

January 2010

* iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users.  iPod touch users also spent 100 minutes a day using apps, 25% more time than iPhone and Android users.

* iPod touch users skew considerably younger relative to other platforms and devices.  Based on the survey, 78% of iPod touch users are below the age of 25, compared to 25% of iPhone users and 24% of Android and webOS users.

* Worldwide requests increased 32% month over month to 15.2 billion in January.

July 2009

  • Iphone users download approximately 10 applications per month on average with 25% of those being paid applications. iPod touch users download over 18 applications per month on average, with only two of those being paid applications.
  • 50% of Iphone users download at least one paid application per month,  while only 40% of iPod touch users do likewise. Users who do download paid applications average approximately five paid  donwloads per month and spend an average of $9.49 (IPhone) or $9.79 (iPod touch) per month for an average application price just under $2.00
  • Apple Store market size may be nearly $200 million per month, or approaching $2.5 billion per year. Based on 26.4 million IPhone users and 18.6 million iPod touch users.

Source: AdMob / Trustful.

http://forums.macrumors.com/showthread.php?t=773641

US ITOONS MARKET 2009

Total Sales $ USD2.4 billions

Total Applications Year: 65,000 (average)

Sales App/Year: $36,923.08

Sales App/Month: $3,076.92

TOP 100 iPhone Applications

Average price: $ 3.18

Sales/day: 1000

Total Apps: 100

Total Sales/App: $USD 318.000

Total Sales/Month: $USD 9.540.000

Total Sales/Year: $USD 114.480.000

US MARKET DISTRIBUTION AUGUST 2009

Number of Iphone + Ipod users 45 million

Number of download per user 13,6 per month

Percent of users buying paid apps 46%

Dollars per user buying paid apps per month  $9.61

Source: http://blog.endeavourpartners.net/2009/09/11/apples-app-store-and-the-over-the-top-phenonema/

The Iphone audience is age-diverse:

There are roughly as many iPhone users 55 and older as a there are 13-24.

Iphone users look good to mobile marketers. Forty-percent have household incomes of $100K or more – twice the ratio among all suscribers (19%).

  • 98% of iPhone users use the data features of their phone.
  • 88% use the Internet
  • 75% download apps
  • 72% used location based services

Source: Nielsen/ Trustful.

http://blog.nielsen.com/nielsenwire/online_mobile/iphone-users-watch-more-video-and-are-older-than-you-think/ – more-12651

Top Five Converged Mobile Device Vendors, Shipments, and Market Share, Q4 2009 (Units in Millions)

Vendor 4Q09 Unit
Shipments
4Q09 Market
Share
4Q08 Unit
Shipments
4Q08 Market
Share
4Q09/4Q08
Growth
1. Nokia 20.8 38.2% 15.1 38.5% 37.7%
2. Research In Motion 10.7 19.6% 7.6 19.4% 40.8%
3. Apple 8.7 16.0% 4.4 11.2% 97.7%
4. Motorola 2.5 4.6% 1.6 4.1% 56.3%
5. HTC 2.4 4.4% 2.2 5.6% 9.1%
Others 9.4 17.2% 8.3 21.2% 13.3%
Total 54.5 100.0% 39.2 100.0% 39.0%


Top Five Converged Mobile Device Vendors, Shipments, and Market Share, 2009
(Units in Millions)

Vendor 2009 Unit
Shipments
2009 Market
Share
2008 Unit
Shipments
2008 Market
Share
2009/2008
Change
1. Nokia 67.7 38.9% 60.5 40.0% 11.9%
2. Research In Motion 34.5 19.8% 23.6 15.6% 46.2%
3. Apple 25.1 14.4% 13.8 9.1% 81.9%
4. HTC 8.1 4.6% 7.5 5.0% 8.0%
5. Samsung 5.7 3.3% 5.4 3.6% 5.6%
Others 33.1 19.0% 40.6 26.8% -18.5%
Total 174.2 100.0% 151.4 100.0% 15.1%


Source: IDC Worldwide Quarterly Mobile Phone Tracker, February 4, 2010

Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.

Research In Motion topped the ten million unit mark for the first time in the company’s history. New device launches, including the high-end Bold 9700, touchscreen-enabled Storm 2 9550, and the mass-market targeted 8520, deepened the company’s product portfolio, and lower prices on its popular Curve and Pearl models – in some cases being given away for free with a two-year service agreement – propelled shipments further.

HTC launched a new marketing campaign in 4Q09 showing how ‘you don’t need a phone, you need a phone that gets you.’ This approach speaks to how its multifaceted devices align with users’ multifaceted lives. While it may be too early to gauge the success of the campaign, it does bring the company’s brand to the forefront. HTC continues to enjoy the success of its deep touchscreen-enabled device portfolio, and added the Android-powered Eris and Hero to its growing Android selection.

Source: www.idc.com

http://pindebit.blogspot.com/2010/02/iphone-sales-nearly-doubleglobal.html#ixzz0gF5plduc

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